Startups and SMEs (SSMEs) have great innovative ideas, the passion to make a difference, courage to chase their dreams and the determination to make things happen.
They also have lean and adaptable structures, are close to customers and willing to listen to the market and change their business model, if needed.
To make any venture successful in a sustainable fashion, in addition to all the above strengths, expertise in various aspects of business is essential. Only a holistically complete organization can succeed in the long term. This requires expertise gained over many years of experience of running real businesses on the ground.